In 2025, Mehdi Benjelloun launched Tomorocco, the first podcast dedicated to showcasing key figures shaping the Moroccan ecosystem.

Through in-depth conversations with entrepreneurs, investors, and innovators, Tomorocco captures the stories, challenges, and ambitions of a new generation driving technological change.

The podcast aims to inspire, connect, and empower the broader diaspora and local communities by shining a light on the talent and opportunities emerging from Morocco and the wider MENA region.